It’s reasonable to want to know where to find affordable PPC traffic whether you’re just starting out in paid advertising or running an early-stage venture on a shoestring budget. Because there is an up-front and continuing cost associated with running a sponsored campaign.
Pay-per-click (PPC) advertising is an efficient method of generating clicks, awareness, and conversions, all of which lead to sales. However, in order to achieve success, such initiatives do need money.
The issue is that not all brands can perform adequately even when given sufficient resources. Investing more time and energy into the preparation and implementation of your ideas for generating inexpensive PPC traffic will pay off in spades.
Pay-per-click (PPC) advertising is one of the most effective ways to drive traffic to your website and increase sales.
However, it can also be one of the most expensive forms of marketing if you don’t know what you’re doing.
In this blog post, we’ll show you how to get cheap PPC traffic that converts into paying customers.
Define Your Target Audience
The first step to getting cheap PPC traffic is to define who you want to target with your ads. The more specific you can be, the better.
The success of every marketing effort hinges on clearly articulating its objectives from the get-go. You can only conduct so many campaigns since your budget for pay-per-click traffic is so little.
But you still need to add some serious intent to your low-cost PPC campaigns by considering things like:
- Exposure to the brand
- Generating leads
- Considerations regarding the brand
- Improving sales and customer loyalty
Once you have this figured out, planning the rest of your low-cost PPC advertising strategy will be a breeze.
In addition, having definite KPI targets for the campaigns is made possible by establishing them from the outset.
By targeting a specific audience, you’ll be able to create ads that are more likely to resonate with them, which will result in a lower cost per click (CPC).
Research Your Keywords
Once you know who you want to target, it’s time to research the keywords they are using to search for products or services like yours.
There are some tools to use for this, including Google’s Keyword Planner and Moz’s Keyword Explorer.
Be sure to target both broad and long-tail keywords in your research so that you can attract a variety of searchers.
Set Up Your Campaign
Once you’ve selected your target audience and researched your keywords, it’s time to set up your PPC campaign.
You’ll need to create ad groups for each keyword group and write ads that are relevant and compelling. Be sure to include a call-to-action (CTA) in each ad so that searchers know what you want them to do next.
Monitor Your Campaign Closely
Once your campaign is live, it’s important to monitor it closely so that you can make adjustments as needed.
This includes monitoring your CPC, click-through rate (CTR), and conversion rate so that you can make changes accordingly.
If you see that your CPC is high or your CTR is low, consider making changes to your ad copy or targeting different keywords.
Test, Test, Test
One of the best ways to optimize your PPC campaign is to constantly test different elements of it.
This could include testing different ad copy, images, calls-to-action, or even landing pages. By running tests, you’ll be able to see what works best for your business and tailor your campaigns accordingly.
Use Negative Keywords
One way to reduce your CPC is by using negative keywords. These are words or phrases that you don’t want your ads to show up for.
For example, if you sell women’s clothing, you might add “men” as a negative keyword so that men aren’t seeing (and clicking on) your ads.
Geotargeting
Another way to reduce your CPC is by geotargeting your ads. This means only showing your ads to people in a certain geographic area, like a city, state, or country.
If you’re not selling globally, there’s no reason to pay to show your ads to someone on the other side of the world.
Dayparting
Dayparting is another way to save money on your PPC campaigns by only showing your ads at certain times of day or days of the week when you know people are more likely to be searching for what you have to offer.
Use Remarketing Lists for Search Ads
RLSA allows you to target people who have previously visited your website with specific ads when they perform a related search on Google.
For example, if someone searches for “women’s dresses” but doesn’t buy anything from your site, RLSA will allow you to show them a special “sale” ad the next time they search for “dresses” in an attempt to convert them into paying customers.
Bid strategically
Last but not least, be sure that you’re bidding on the right keywords for your budget and target CPA.
If you bid too low, your ads will never be seen; bid too high, and you’ll blow through your budget quickly without seeing any ROI.
Conclusion
The bottom line is that you can create PPC ads on a tight budget and still see a return on your investment.
By following the steps outlined in this article, you can create cheap PPC ads that will attract customers and boost sales. Don’t be afraid to experiment with different ad copy and images to find what works best for your business.
However, it is also important to ensure that you do not fall victim to click fraud. Advertisers lose over $5.8 billion annually to click fraud, so it’s important to understand how it works and how it might affect your advertising performance.
Data interpretation skills are crucial for achieving PPC success. It is through this method that you may fine-tune your PPC approach and learn if your website is a victim of click fraud.
If you suspect ad fraud, investigate what happens when individuals click on your ad and the sources of the clicks. Gathering IP addresses, click timestamps, and user-agent strings can help immensely with this task.
With this data, you can pinpoint when a single user is responsible for a significant number of clicks that ultimately amount to nothing. The most effective way to avoid click fraud in your Google Ads campaigns is by using ClicksArmour software.
Click here to learn how ClicksArmour can help you save your advertising budget by preventing fake clicks that only end up costing you money and not generating sales!